The development will breathe new life into an underutilised corner of Southbank with a high level of community engagement through shared spaces and integrated services.

The façade and formal response of the BTR tower have been driven by the conditions by which it will be perceived. From the West Gate Freeway overpass it is experienced at high speed by car travellers, while at the ground plane on Haig Street it is a calmer, more human-scaled reading. At vantage points more distant from the site, the tower form is read as an element in the city skyline.